The Wild Harvest Initiative® is the first serious effort to synthesize and evaluate the total economic, conservation and social benefits of recreational wild animal harvests in the US and Canada. Its scientific approach, combined with a strategic knowledge mobilization and advocacy plan, will reframe debates about the relevance of wild and natural harvests in modern North America. This is not a project, but a narrative-changing program. It is not a finite intervention, but a relentless innovation. It does not seek to change society but takes energy from society’s culture of change.