We’re 700 American craftsmen making innovative, battle-proven optics for the world’s most resilient hunters and shooters. We design, build, and test our products with a single-minded focus: to make sure they’ll perform forever. Our legendary passion inspires us to produce great things. We serve something bigger: American tradition, freedom of the great outdoors, exhilaration and achievement, heroism and courage. We lead with purpose and intent. Above all, we are ardent in living up to our family values and creating a company that future generations will be proud of.